A Message From Our Founder

Anastasia Soare


"This cause is close to my heart as it represents a fresh start and a secure future. I can relate to feeling alone and having to start anew. When I moved to the States from Romania in 1989 I didn’t know how to speak the language, had no money and absolutely no idea how I will ever learn to get by in such an intimidating place. It took years of hard work and many disappointments before I truly felt secure in my craft.

Success can only be appreciated if you have others to share it with, and my mission is to mentor this young group of people and fund their education for a secure future."

Anastasia Soare

Anastasia Soare is widely referred to as The Definitive Brow and Eye Expert and the Beauty Innovator for good reason. Over the course of her dynamic career, Anastasia has achieved iconic status in the beauty industry. Developing her own unique method of shaping the eyebrows and enhancing the eye area, Anastasia has cultivated an extensive following in her Beverly HIlls and Brentwood salons, including an impressive roster of celebrity clientele that includes: Oprah Winfrey, Madonna, Jennifer Lopez, Naomi Campbell, Jada Pinkett Smith, Penelope Cruz, Sharon Stone, and others.

Through the years Anastasia has been featured in top publications such as Vogue, W. Town & Country, Elle, InStyle, Allure, Entertainment Weekly, Newsweek, People, and Los Angeles Magazine.

Anastasia has also extended her reach with Anastasia Brow Studios at select Nordstrom, Sephora, and international locations. The creation of her exclusive brow, skincare and Youthful Synergy™ color products have solidified her role as an icon in the beauty industry. Her products are also sold in Sephora, Nordstrom, Ulta, and select international retailers.

A highly regarded expert in the field, Anastasia Soare has dedicated her lifetime to the pursuit of balanced, natural beauty through the use of innovative ingredients and techniques. Never one to close the book, she has created a veritable "Beauty Blueprint" and will continue to develop products that combine the beauty and proportion of Anastasia with the science of skincare.

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